1976-2016: MAGIS 40 years of dreams. This year Magis reaches a major milestone: forty years since it was first founded. Forty years of dreams that take shape every day, a story told by many voices and many hands, always upheld by a boundless energy and animated by the search for that “more than” that is a fundamental characteristic of the company, as is implicit in its very name.
The story of Magis is above all one of people sharing passion, dedication and daily challenges over the past forty years: from the founder Eugenio Perazza to his family, to the many collaborators who work within the company or in the network of external production units with which it interacts, showing once again its open, innovative approach. Established in 1976 in the north east of Italy, one of Europe’s most dynamic industrial areas. It was founded by Eugenio Perazza, “a businessman who asks clear design questions that already provide a significant part of the answer, particularly when carefully formulated together with a talented designer” (Giampiero Bosoni, Domus 941, November 2010).
The company is a prominent reference in the design world. Its success is based on the desire to provide a broad range of users with access to high functional and technological quality products for the home, developed in partnership with major international designers, with a vision of the resulting products that is ethical and poetic as well as aesthetic. Stefano Giovannoni, Jasper Morrison, Konstantin Grcic, Ronan & Erwan Bouroullec, Marc Newson, Ron Arad, Naoto Fukasawa, Marcel Wanders, Philippe Starck, Zaha Hadid and Thomas Heatherwick are just some of the designers that have worked with Magis, creating a vast collection of pieces, each with its own story to tell and its own character to express, be it in domestic settings or collective spaces.
Magis at the Centre Pompidou boutique. The boutique of the Centre Pompidou invites Magis, absolute reference in the design world, to celebrate its anniversary around an installation designed especially for this place. For five weeks, the brand will set up the boutique with a creative and colourful display, which will take the visitors to the steps of its history and discover its latest collections. The Officina collection by Ronan and Erwan Bouroullec in wrought iron, the family Traffic by Konstantin Grcic, the new Milà by Jaime Hayón, the stool in steel S.S.S.S. by Philippe Starck, will be among the creations submitted, those who symbolize better the search of Magis for an increasingly innovative design, which reflects the development of new technologies.The shop, totally renovated this year with an area for children too, will dedicate one of the windows to the Me Too collection. Since 2004, in fact, the company has developed a unique collection for children between 2 and 7 years. The Italian brand has always paid special attention to the world of childhood. In fact, these furniture and objects, designed by top international designers, have been thought to stimulate curiosity and develop the imagination of children. It is not a reduced scale model, but a collection of objects which allows the children to experience and release their creativity.